ART FOR THE WELL-BEING!
OBJECTIVE: Paint to promote the well-being of people and brands. Today is up to 864.000 people month offline, 1.5 million people online and respectable brands such as BASF and SUVINIL.
CORE IDEA: HOW CAN ART MAKE GOOD FOR THOSE WHO SEE IT?
Color, shapes & composition that stimulate well-being of humans being.
Artist was awarded by BASF group, biggest chemistry color provider in the world, and SUVINIL biggest paint provider in Brasil.
Artistic Murals (public art) for companies, clients, cultural projects and lovers.
Visual Branding (brand identities) for companies, business, startups and projects .
Art Direction (Advertising w/ visual concept) for agencies, companies and business.
Art on canvas (fine art) for acquisition, commission and exhibition.
CLIENTS: BASF group, HONDA, FOX LIFE, ABRIL, SENAC and others.
COMMISSIONS AND CONTACT
+5511 98292 0642
São Paulo/ Brazil
HOW ART FOR THE WELL-BEING IS ACHIEVED
The artist work unifies contemporary aesthetic, scientific researches and visual arts. Images are transformed in electromagnetic impulses that stimulates specific areas of the brain (pre-frontal cortex and hippocampus) amplifying our brain interaction, interact with sympathetic and parasympathetic system, increasing or decreasing blood pressure, heart beat and so on, gives signals to the endocrine system (pineal, adrenal and thymus) that liberates hormones and produces emotions; such as groundedness, harmony and well-being. Dado Motta create colors, shapes and composition, in his series, based on this evidences to produce well-being on viewers.
The electromagnetic energy of color, interacts in some still unknown way with the pituitary and pineal glands and the hypothalamus, deep in the brain, These organs regulate the endocrine system, which controls many basic body functions and emotional responses through serotonin.” Times MAGAZINE.
EXAMPLE: The ARTIST uses COBALT BLUE IN HIS PAINTINGS. In Nara, Japan was proved that the blue frequency can IMPROVE BETTER ACTION on humans (around 9% better in crimes), can DECREASE BLOOD PRESSURE up to 17% (“color and human responses, faber birren), increase MIND SHARPNESS (University of Michigan) and even create BETTER MOOD and INCREASE 12 POINTS IQ on CHILDREN! (times magazine).
“COLOR affects health because as many as half of modern man’s diseases may have a psychosomatic component.” Faber Birren
SCIENTIFIC AND ARTIST RESEARCHES:
Nara, Japan, University of Kyoto, Japan, Michigan University, EUA, Times, EUA, Best Health Magazine Canada, Merleau Ponty, FR UE, Faber Birren, EUA, June Mcleod, UK,, Frank H. Manhke and many others.
“Over recent years, there has been a growing understanding of the impact that taking part in the arts can have on health and wellbeing. By supplementing medicine and care, the arts can improve the health of people who experience mental or physical health problems.”